Be scared – but do it anyway

One of my favourite parts of Miss Collective and SheSays events is meeting amazing women during the pre-event drinks and networking. Last week at our Female Founders event with Cyan Ta’eed, I had the absolute pleasure of meeting brilliant women from all sorts of sectors and professions – IT, data analysis, tech start ups, digital agency and even a business owner in the niche medical tourism field! Networking doesn’t come naturally to me but… Read more »


Girlfriend, you’ve got this.

Girlfriend, you’ve got this.

Miss Collective’s Female Founder’s series kicked off with this resounding message from Justine Flynn, co-founder and Director of Brand for social enterprise Thankyou. After the initial confidence booster, Justine took us through the incredible story of Thankyou and sparked inspiration in each of her captive audience.

Hearing how Justine, Daniel and Jarrod overcame multiple challenges to see Thankyou have donated more than $4.69 million to aid projects to… Read more »


What my time at Girls In Tech Catalyst Conference taught me

I’m still sifting through my notes, tweets and voice recordings about my time at Girls in Tech… but for now, it’s worth summarising my key takeaways from my 3 days at Girls in Tech Catalyst Conference and what I learned. The women I met over the 4 days in Phoenix, were truly inspiring. Not only did I have the opportunity to spend more time with Adriana, founder of Girls in Tech, and some of her… Read more »


Bec Brideson bringing us #LikeABoss

Bec managed to fit her 25 year career into 2 hours with our full house at Blix Spaces and opened the night by talking about the importance of supporting women in our industry… and damn straight we do! And that’s why we do what we do, and why we run our Miss Collective workshops, to try and help empower women in the marketing, media and advertising industry to reach their goals and help them level up… Read more »


Day One: Girls in Tech Catalyst Conference

Today was certainly a great way to kickstart the 3 day conference for Girls in Tech! Whilst we will be posting more detailed summaries on some topics post-conference, I wanted to keep you guys up to date with the first glance of what’s to come. The day top and tailed with some incredible talent. Kara Swisher (@karaswisher) opened the day, moderated by Kym McNicholas (@kymbee), who set the tone for the day. Kara’s communication style… Read more »


Welcome to sunny Arizona!

These two female founders touched down in the US today, ready and raring to go for 3 days of inspiration at the Girls in Tech Catalyst Conference! A delayed journey from Melbourne to Los Angeles saw this duo stranded in LA for a few extra hours whilst waiting for a new connection through to Phoenix, Arizona. Those of you who travel through LAX know that it’s not so much fun waiting… Read more »


Event Wrap Up: Mindfulness, Work & Me

It’s no surprise that we find it hard to find time for ourselves in the industries that we work  in. The industry of tight deadlines, ‘need it now’, endless emails and rising expectations, it’s difficult to find even a few minutes to reflect, let alone de-stress. Joining 70 women and a few lucky men at SapientNitro on Tuesday night, we heard from Addie Wootten, CEO of Smiling Mind, and Steph Prem, founder of Premium Performance /… Read more »


Periscope – is it just another app?

Steph Webster I must say I was skeptical of “Periscope” and it being just another social media application. Working in digital, I usually feel the need to trial all new technology and platforms to give it a go, however with Periscope I truly never thought it would be a platform that engaged me.

Last week however, I participated in my first live Q&A via Periscope and I think I’m now converted. I took part… Read more »


Empowering our women through mentoring

As Mad Men drew to a close with its final season this year, it stirred the on-going debate of gender diversity in our industry. Even with a number of policies in place in agency environments, there’s a long way to go to increase the female participation rate and senior leadership positions to a satisfactory level. And why is it important? Because the generation entering the workforce lose the motivation to aspire to a top management… Read more »